How to Approach SEO in a Drastically Changing Environment
summary
Claims: 75% of searches still happen on Google and regular search traffic rises about 20% even after big LLM launches (Gemini ChatGPT); observed tools include ChatGPT Perplexity and paid content deals where models license Reddit and publishers. Measured surprise: only 30% of ChatGPT sessions map to classic search intents. Built experiments include customer‑chat bots that scale one‑to‑one engagement and a Tinder bot that autobooks calendars — they convert but trustworthiness and sourcing remain unresolved.
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chapters (17)
- 0:00Introduction
- 1:49SEO in multi-platform landscape
- 3:12Trust and user behavior
- 6:01AI in modern search
- 8:12Query answers and retention
- 11:03AI overviews impact
- 13:12ChatGPT usage patterns
- 15:18Publisher challenges
- 17:46SEO opportunities
- 20:56Content production strategies
- 22:42Expanding intent categories
- 24:51New intents and LLMs
- 27:43AI impact on marketing
- 29:51One-to-one marketing with AI
- 31:37User-generated content trends
- 34:09LLM optimization and trust
- 37:36Conclusion
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