Focus on Brand and Traffic in the Realm of Google AI Overviews
summary
Argues that classic SEO link building loses power to Google AI overviews but links still drive referral traffic and brand context, claiming 30,000 links over 14 years and secured links in USA Today and Forbes as evidence; uses platforms named in the description (feature.com, ResponseSource/quoted) plus a workflow tracked in Monday and drafts where ChatGPT drafts ~90% of pitches then human-edits; reports fierce competition — e.g., 40 pitches for one USA Today request — and shows wins and syndication success.
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chapters (16)
- 0:00Introduction
- 2:52Death of link building
- 5:47Links vs ranking
- 8:15Brand mentions matter
- 10:24Digital PR workflow
- 14:05PR campaign goals
- 17:19Choosing PR platforms
- 19:30Handling journalist requests
- 23:48Competitive PR landscape
- 27:18Expert personas
- 30:12Winning journalist pitches
- 34:29Measuring PR results
- 37:41PR future of search
- 38:45Q&A: Ethics
- 39:50Q&A: Health topics
- 40:33Q&A: Link building future
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