Best Practices for Navigating the New DMA Landscape
summary
Data from Sinda research in France Germany and Ireland gives clear takeaways not vague theory: the DMA goes live Feb 2024 and users behave differently — 45% near me searches, about 40% of clicks go to Google Profiles, and only 2% click places sites. The session shows the camera‑observed method, compares TripAdvisor vs Google outcomes, explains using centralized listing tools and verification workflows, and discusses ratings stars, review manipulation risk, and practical steps to preserve visibility as AI shifts search.
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chapters (13)
- 0:00DMA landscape intro
- 2:15DMA for marketers
- 3:39How customers search
- 5:26Local search optimization
- 9:29Google Business Profiles
- 12:37Aggregators in search
- 18:20Beyond Google search
- 23:34Organic search importance
- 24:41SEO and user experience
- 30:17Ratings and reviews impact
- 34:57Search behavior differences
- 36:43AI era search future
- 40:19Final thoughts & Q&A
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