Metrics for Impact
summary
Provides a concrete, reusable metric framework: dream detail drive process, step‑by‑step canvases and metric cards that combine qualitative and quantitative signals into a single dashboard. Claims combine classic KPIs with one North Star metric, map outcomes across user business ESG, and cite studies (design-led firms show up to 56% shareholder value while a 2020 McKinsey review of 1,700 firms finds 90% fail to realise design’s potential). Framework is open source and reports moving a managing director to act.
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chapters (10)
- 0:00Metrics for design impact
- 1:27Speakers’ backgrounds
- 4:17Why design impact unrecognized
- 8:34Measuring design value challenges
- 13:55Metrics as management tools
- 15:23Dream Detail Drive process
- 18:58Holistic metrics framework
- 21:51Using the open-source framework
- 22:33Design leaders’ metrics role
- 23:21Q&A on indicators and collaboration
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