No more trade-offs: Achieving innovative growth and user trust ...
summary
Claims that innovation and user trust aren’t mutually exclusive, backed by roundtables across Amsterdam, Paris, Berlin and Warsaw and two reports that map four future scenarios: adaptation, regulatory lockdown, turbulence and diversification. Demonstrations include apps that use data portability to build a personal library on-device (no central storage, micro-fees per share), ad-preference and privacy-checkup UX tools, and pilots testing consent certificates and summaries of policies under privacy by design. Results are early but promising; global rollouts are planned.
AI-written summary · about
chapters (9)
- 0:00Start
- 8:31How can we sustainably maximise the contribution personal data makes to the economy, to society, and to individuals?
- 11:30collaboration "Seeing regulation and the market as opposing forces is short-sighted. Problems that are really big are usually solved by both at the same time: regulators and the market Issues of data privacy and data control will need both forces working together to be solved."
- 11:52collaboration "Seeing regulation and the market as opposing forces usually solved by both at the same time: regulators and the market Issues of data privacy and data control will need both forces working together to be solved."
- 12:10the value exchange When it comes to free and ad-funded services, we should move away from talking so much about consent and whether it's explicit or implicit We should instead talk about fames and terms of the deal. We should switch from thinking about privacy and terms and conditions being an addition to the main contract, and instead consider them to be part of the overall deal.
- 12:27the value exchange When it comes to free and ad-funded services, we should move away from taking so much about consent and whether it's explicit or implicit
- 12:58control & cognitive load "We see control as a market opportunity, instead of a constraint. What we see is that you can bring more control and reduce friction at the same time. Most people are not ready to trade off convenience for control, but if you can provide both at the same time, people are very happy."
- 13:11transparency, education & data literacy We need to stop pretending the terms of use model is meaningful. It's broken. Terms and conditions don't
- 13:41Industry leadership "Trust in the data supply chain will start with big brands cascading standards down the chain You have to set the conditions that galvanise an ecosystem to cooperate. You can't do it by command and control." "Tm not expecting regulators to be solving the problem for us. I think it's for industry to find concepts that are novel and will help us build trust with individuals"
related talks
01h 12mThe Role of Technology in Fostering the Power of Personal Data: Privacy, Trust & Innovation
11mThe Future of Privacy
01h 15mPutting trust at the heart of the digital society
01h 10mDIGITAL PLATFORMS, THE NEW PRIVACY CHAMPIONS? BETWEEN MYTHS AND REALITIES
42mPrivacy as a Brand Differentiator
49mHow product-driven privacy ensures real compliance
32mTime for a Change – Data Privacy as Competitive Differentiator in Marketing
28mEmbracing innovation by building privacy friendly apps