Designing a super app for the cultural diversity across southeast Asia
summary
Gojek claims a single adaptive design system called asphalt design system that scales one UI across 20+ products while localizing color palettes, illustrations and copy for Vietnam, Thailand and Indonesia; the app serves 260 million people with 200M launches a day and 2.5M drivers rely on it. Engineering-maintained tokens plus a split main and workshop library let teams promote reviewed components into production. Built tools coffer and mystique automate asset delivery and token-to-code mapping; weekly critiques, bi-weekly user research and accessibility audits drive what gets promoted.
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chapters (11)
- 0:00Introduction
- 3:55UX Illustrators building for unique cultures
- 5:38If Gokek could talk, what would we say?
- 8:50Designing for one person = designing for a million
- 10:16Scaling our identity and building trust
- 11:42The secret ingredient of design libraries
- 14:42How do you keep your DLS robust?
- 16:25Tools & practices that compliment the process
- 18:44Leave no customer behind
- 19:52Key takeaways
- 21:03Closing
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