Cost of not having a UX Strategy in your organization
summary
A missing UX strategy causes immediate drift—no clear objectives, rampant copy‑paste and assumption‑driven work—and longer‑term pain: low quality releases, falling conversions, constant rework and demotivated teams. Examples and numbers used to argue this: one designer per 72 developers → one per 8 (IBM shift), Airbnb: €200→€400/week after pro photos, and design‑led firms outperform peers by ~200% (Design Management Institute). Lazada responds with documented stages, workshops, a quarterly club and measurable small wins.
AI-written summary · about
chapters (9)
- 0:00Start
- 7:57Usability Today
- 10:41Immediate cost
- 12:32Imminent cost
- 14:17It's about people
- 26:18Design Council
- 29:03Recap
- 40:31Principles
- 47:17Achievable goals
related talks
53mThe UX of UX: Building a Culture of UX
45mGreat UX, Despite Agile: How to Get the Best Out of Your Design Team in Agile Projects
40mHow to make UX & Devs build killer products
45mWhy UX is not only the Responsibility of the UX'er
42mLean UX Lessons Learned from One Dozen Projects
41mDesignOps - How I Built UX Teams from Scratch in a Company
01h 06mScaling Design
47mGet your team on the same page with design systems