Talk PMM: The Product on Trial — The Product Manager's Closing Argument
summary
A mock trial stages Product as accused of neglect by Product Marketing, and the presenter acts as the Product Marketing advocate arguing its essential role in tech companies. The talk covers concrete Product Marketing responsibilities across four areas—go-to-market launch and differentiation, demand acquisition and prospect engagement, user adoption, and internal enablement for sales and cross-functional teams—and offers attendees actionable OKRs, templates, and tips to apply immediately.
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chapters (9)
- 0:00Introduction
- 2:51Product marketing definition
- 6:42Positioning and messaging
- 13:02Internal alignment
- 18:15Growth and adoption
- 25:15Internal misalignment
- 31:39Insight management system
- 39:24Advice for teams
- 42:36Conclusion
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