AWS Security Partners: Maximize visibility & accelerate growth
summary
AWS outlines concrete partner mechanics: list on AWS Marketplace to drive 80% more spend per deal, lift win rates from 22% to 28% and shorten procurement from five months to about three, while customers with EDP/prepaid debit card enable drawdowns on purchases. Co-sell incentives include cash spiffs and quota relief. Examples show top security ISVs achieving 1,000+ joint customer wins and 90% of President’s Club members closing multiple Marketplace deals with at least one >$100k in 2023.
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chapters (8)
- 0:00Introduction and overview
- 2:06Why partner with AWS
- 4:59Co-marketing with AWS
- 8:30Security use cases for 2024
- 11:23Co-selling strategies
- 14:13AWS Marketplace benefits
- 16:23Success stories and best practices
- 18:10Key takeaways and Q&A
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