How Paytm is using in-app chat to make payments and e-commerce more social
summary
Paytm adds an in‑app chat called Messages that creates an identity-first view of transactions (names, bank‑verified names, contact labels), lets users attach notes, invoices or voice memos to payments for context, and exposes a destination for businesses and mini‑apps. Implementation uses Sendbird platform APIs to insert rich payment messages and support multi‑app reuse, handles scale (over a billion messages during migration) and rolls out as a chat-powered payments and engagement inbox.
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chapters (8)
- 0:00Start
- 6:48How Online Payments Happen in India
- 11:44Extensibility
- 14:21Why Did We Use Sandboard Instead of Just Building this Ourselves
- 15:59Product Complexity
- 17:15Intro
- 18:16Why Build Your Own Messaging Platform
- 21:50How Does this Compare to Twilio
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