Boost Product Growth with API Partner Ecosystems
summary
REA Group runs realestate.com.au with 12 million monthly users (~60% of adults) and grows Australia’s proptech sector from ~180 to ~500 vendors by exposing data via APIs, splitting internal and external endpoints to enable versioning and faster internal change while offering partners real‑time copies via webhooks over polling. A MRI Software integration sparks cross‑promotion and marketplace demand. Platform runs ~15 squads; adoption checklist emphasizes win‑win‑win, published roadmaps/outages, and minimizing breaking changes to keep partners and customers sticky.
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chapters (9)
- 0:00No man is an island
- 1:58REA Group
- 4:58Internal and external endpoints
- 8:01Partnerships
- 11:15Checklist for adoption
- 13:18Not spawning a competitor
- 16:01Platform Capabilities
- 17:35Summary
- 18:48Thank you for listening
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