Delivering connected digital experiences with APIs
summary
Retailer migrates apps in 60 days and hits 64% sales increase on Black Friday with peaks of 1,600 orders per minute and 1.1 billion monthly requests after opening APIs to partners and expanding SKUs from 35k to 4.3M. Weather API signs 6,500 developers in two months and gets 60 paying customers early. Ticketing uses API-driven simplification and bot defenses; pharmacy chain adds print, prescription and loyalty APIs, driving sixfold in-store spend from partner integrations.
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chapters (29)
- 0:00Introduction
- 0:33Agenda
- 1:10Stages of growth
- 3:13Mogul
- 4:23Black Friday
- 6:08Weather API
- 6:55Challenges
- 7:59Ticketmaster
- 9:13Security
- 9:37Bad Bots
- 10:02Walgreens
- 11:33Walgreens API
- 12:29Retail Store API
- 12:49Walgreens APIs
- 13:39Treating APIs as products
- 14:19How do you start
- 14:46Treat APIs as products
- 16:09Stop building things right
- 16:29Who are the people
- 17:19API consumers
- 17:56Measure everything
- 18:20Bits of technology
- 19:09Authentication
- 19:51Quota
- 20:20Mediation
- 20:56API first principles
- 21:17API first standards
- 24:00Google solutions
- 24:32Multicloud high rate
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