WhatsApp Business APIs
summary
WhatsApp Business API is a restricted private beta (launched Aug 2018) that reaches 1.5 billion users via a network of ~50 official solution providers, distinguishes free customer support messages (24‑hour reply window, any media) from paid notification templates (manual review 2–3 days), and requires on‑prem/AWS deployment per phone number with real SIM verification and encryption keys — expect about $300 per month per number baseline. Early adopters report concrete gains: one e‑commerce client cuts phone calls ~50% and lowers cost per contact ~80%.
AI-written summary · about
chapters (17)
- 0:00Intro
- 0:30Why WhatsApp
- 1:37Whats Up
- 2:07How to get started
- 3:50WhatsApp Business Apps
- 4:36Customer Support vs Notifications
- 5:32Customer Support
- 6:50How it works
- 8:34Notifications motivations
- 11:31Use cases
- 12:35Quality rating
- 13:48Technical challenges
- 16:08Docker deployment
- 16:44Amazon Web Services
- 17:30Open Source Libraries
- 18:08WhatsApp Business Setup
- 20:44WhatsApp Business Results
related talks
27mWhat does the future of communication APIs look like?
27mNo Code, Real Impact: From API to Product
01h 01mBuilding fun and creative messaging experiences on WhatsApp
08mUnified Onboarding on WhatsApp
25mAPIs for the B2B Social Tech Revolution
20mHarnessing the power of APIs to power instant [...]
27mBusiness of APIs: From Integration to Monetisation
19mAPIs are The New Dial Tone