Corporate Influencers as Multipliers for Brand and Employer Branding
summary
Petra Bernhardt describes IBM Germany’s corporate influencer program that trains employees as brand ambassadors in B2B settings. The talk explains how employees build personal brands using corporate communications and influencer techniques to increase visibility for both their careers and IBM’s employer and product brand.
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chapters (9)
- 0:00Corporate influencers today
- 3:14IBM’s influencer program
- 6:47Personal branding
- 8:12Target audience
- 10:00LinkedIn content
- 12:49Recruiting via employees
- 14:13Networking and reach
- 16:00Influencer KPIs
- 17:27Call to action
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