When AI and Teams Blur the Lines: Who Owns the Research?
summary
Monday.com builds a UXR intelligence model over three streams: a centralized foundation for personas and trust frameworks, an embedded fast-research stream finishing questions in 2 days–2 weeks, and an enable stream that builds self-serve tooling. Concrete products include a prompt library, a recruitment agent that outputs plans and discussion guides, an interviewer coach, a sentiment analyzer, a “UXR brain” chat, automated incentives and a vibe-coded research map. Results after 3–5 months: higher volume and speed, but AI synthesis often flattens signal, invents specifics, and requires strict data ingestion and constant model validation.
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chapters (7)
- 0:00Introduction and context
- 3:38Democratization of research
- 7:13Risks of AI-accelerated democratization
- 13:14Reinventing research models
- 17:47Building AI tools and infrastructure
- 23:06Ownership and future of research
- 24:10Q&A begins
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