"Not invented here", the IoT industry's biggest issue
summary
Claim: doing everything in-house delays IoT projects by years and kills small vendors. Evidence: about 300 proofs of concept from one commenter, many commercial projects aiming for 100000 planned vs 1000 deployed, and roughly 80 trackers on the market that duplicate the same use cases. Tools and wins: a product that hides radios behind a JSON API gets customers to market in three months versus 12–18 months DIY. Recommendation: pick core competence, license or partner for the rest.
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chapters (27)
- 0:00Intro
- 0:53Design the creation of things
- 1:19Team Industries
- 1:38D91
- 2:09Alistair Fulton
- 3:28Three facets of IP
- 4:20Technology vs product
- 4:40Adoption curve
- 5:14Follow up thoughts
- 6:39Proprietary technology
- 8:19Multidisciplined IoT
- 9:17AutoSAR
- 11:17Common IP layer
- 13:17Hardware Consortium
- 13:54Trust is foolishness
- 14:24IP
- 15:23Proprietary aspect
- 16:10Ideal world
- 16:54Law IP
- 17:31Where not invented here was a problem
- 17:57Impact of not invented here
- 19:48The IoT ecosystem
- 20:19DIY is our best sales tool
- 21:30Tracking business
- 22:59Wrap up
- 23:27Focus on your core
- 24:16Work together
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