What customers want and how to enable them
summary
Claims that LoRaWAN is the connectivity choice for many IoT use cases and that Semtech is building developer enablement to drive ROI backed by numbers: about 6,000 gateways on TTN, roughly 60,000 developers, ~80 million devices deployed and 200% year‑on‑year gateway growth. Specific tools mentioned include certification, a developer ecosystem, reusable firmware pieces like basic MAC and OTA blocks and hardware simplifications such as soft modem, all aimed at shortening long sales cycles and making solutions reliably deployable.
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chapters (15)
- 0:00Introduction
- 0:41The opportunity ahead
- 2:38Access to a network
- 3:39Ease of deployment
- 4:12The number of connected devices
- 5:35What solutions are connecting
- 8:08Return on investment
- 9:12Reliability compatibility
- 11:17Choice
- 12:59Low cost of ownership
- 13:25Simplicity
- 13:51Focus
- 15:30Needs
- 17:50Sales cycle
- 19:36Simplifying development
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