~/talk

Creativity is contagious

on YouTube 29m
Talkat The Things Conference 2019 · 2019-01-31..02-01· [design-collaboration]

speaker

name:Sander Arts
links:none on file

resources

video:https://youtu.be/r10y-Sulapo
slides:none on file

summary

Stories list specific tactics and outcomes: an Arduino-driven maker funnel that registers 27 million Arduino users and an IDE download every 2.5 seconds; social campaigns that score mainstream attention (Sir Mix-A-Lot engages) and drive site traffic and downloads; a touring mobile marketing truck that delivers hands‑on training and viral selfies; crowdfunding and Maker Faires that seed startups; measured ROI examples including campaigns that convert dollars into up to $2,500 per dollar and a $7M revenue lift.

AI-written summary · about

chapters (12)

  1. 0:00Introduction
  2. 2:11Marketing tech challenges
  3. 7:52Breaking habits with NXP
  4. 10:47Silicon Valley marketing struggles
  5. 12:52Arduino in IoT innovation
  6. 15:01Tech use over specs
  7. 17:10Social media viral marketing
  8. 19:13Mobile tech education truck
  9. 21:01White House Maker Faire
  10. 24:03Measuring marketing impact
  11. 26:54Unconventional book promotion
  12. 27:58Closing

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