IoT is hard, keep hustling
summary
Claims that hardware reliability matters: half a million devices are running in the field, while other manufacturers ship millions of units a year. Talks about building LoRaWAN stacks, cold‑chain sensors in supermarkets as a compliance win, and an oil‑and‑gas POC that is “insanely profitable” but stalls on ownership and on‑prem requirements. Notes installers and varied install times (5 minutes to an hour), and that scale requires hundreds of thousands of devices plus operational processes.
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chapters (13)
- 0:00Intro
- 0:49M Climate
- 1:14Multitech
- 1:45Introduction
- 2:18IoT is hard
- 4:03IoT is complex
- 7:15IoT adoption
- 8:52IoT success
- 11:07What does the customer want
- 13:06A tale of two customers
- 15:44Why projects fail
- 18:10POCs
- 22:10Be patient
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