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summary
The Economist announces sponsorship to build The Economist's reputation as an engineering option, reports a 12‑month program to shift from outsourced to in‑house development and to move teams from vendor managers to people managers, invites conversations at the stand, offers notebooks and swag that are already “flying off the shelf,” and runs a competition that enters badges to win a six‑month subscription. Practical hiring and transformation steps take priority over marketing.
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