Stick to The Basics Product & User
summary
OnePlus grows from zero to 1.4 billion revenue in four years by obsessing over users and pragmatic product choices: a 1.5 million-member forum drives polls (80% voted to keep the headphone jack), community events and 26 pop-ups that attracted 15,000 queues, a London launch with 2,000 attendees (1,300 fans) and 260k online viewers, and a focus on one product at a time plus fast wired charging instead of slower wireless charging. Continuous post‑mortems guide improvements.
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chapters (13)
- 0:00Intro
- 1:10About OnePlus
- 2:25OnePlus 6 Launch
- 4:10OnePlus 6 Pop Ups
- 5:40Create Brand Value
- 7:08Community Involvement
- 8:02Offline Events
- 9:12Community
- 10:45Modular Phones
- 11:48Product Engineering
- 13:05Focus on One Product
- 16:31One Final Learning
- 18:11One Plus 2
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