From Storytelling to Storytell.UX via Storybullshit…
summary
The talk examines how storytelling concepts can be applied to experience design and UX—framing the user as the hero—while critiquing superficial or manipulative “storybullshit.” It discusses using narrative techniques to improve product interactions and brand contact without trying to manipulate users, questioning whether storytelling can genuinely elevate real-world user experience.
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chapters (8)
- 0:00Welcome and introduction
- 2:06Power of stories
- 8:43Storybullshit and advertising
- 16:30Case study and parallels
- 22:47Pharmacists example
- 34:15Sony Tech and UX
- 40:34Improvements and iterations
- 45:25Conclusion
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