The Small Things That Add Up: How to Find What Design Factors Influence Conversion Rates

" summary

Covers using real user data (rather than industry averages) to discover which design elements affect ecommerce conversion rates. Describes how to collect and analyze actual shopper behavior, derive actionable insights, and apply those findings to improve the shopping experience and business metrics.

AI-written summary · about

" related talks

• 57mDirty Little Tricks From The Dark Corners of eCommerceVitaly Friedman · CSS Day + UX Special 2018
• 41mDesigning UX for ConversionsAlessandra Petromilli · uxday 2022
• 22m10 Tips to Elevate Your Websites’ PerformanceJohn Osorio · Nerdearla Chile 2024
• 42mMobile Site Speed and the Impact on E-CommerceFelix Gessert · code.talks 2019
• 48mThe science and Art of improving payment conversionArunkumar S Jadhav · 50p 2017
• 11mThe Real Data Behind eCommerceCharlie Kim · Web 2.0 Expo New York 2010
• 05m"The Mobile Web: The Next Frontier"Joshua Bixby · Velocity 2010
• 20mFrontend Performance & Impact on Customer ConversionEva Ieridou, Brendan Goodenough · backendlessConf_ 2019