The science and Art of improving payment conversion
summary
Covers concrete techniques for increasing payment conversion by improving product, technology and design across the payments funnel, with emphasis on mobile users, poor Indian internet conditions and second-factor authentication. Discusses practical fixes and a repeatable recipe for delivering seamless first-time payment experiences to boost retention rather than ad-hoc tweaks.
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chapters (20)
- 0:00Start
- 3:11MasterCard SecureCode
- 6:15Application Server
- 7:48Problem Statement
- 11:06Minimize CTAS
- 13:12Validations & Fail Fast
- 15:42UI Recommendations
- 19:06Overall Theme
- 21:22Reduce Latency
- 25:25PCI DSS Compliance
- 29:27Authentication Authorize Flow
- 33:55Response Handling
- 34:47Handling Failures • Redirect To Payment Page
- 35:44Recommended Architecture: Components
- 36:27Routing Engine, User Profile, Alerts, Fraud Rules
- 37:00Transactional Store
- 37:35Real Time Analytics
- 38:40Reporting And BI
- 39:20Moonshot Ideas
- 41:56ANY QUESTIONS
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