YouTube – the Last Bastion of Authenticity
summary
YouTube functions as a direct sales channel: a 2 million views router-hack video turns into subscribers and investor leads, raising $300,000 raised to build a prototype PCB (photo taken Feb) and a 3.5 kg anodized-aluminum keyboard that sells poorly, prompting pivot. An ex-Google investor then wires ~£500,000, development kits ship as an overkill dev router concept, and 950 units are pre-sold with ~$100 reservation fees, proving traction. Audio, lighting and scripted stories speed production.
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