The Growth Matrix: Mental Models That Make Startups Scale (or Stall)
summary
Claims a repeatable four-step growth decision system used across 7 startups and coaching of 50 founders that cuts guessing out of scaling: spot decisions with a 60-second pause and a small decision memoir; fight biases with counterfactual checks, segment-level metrics and rotated red team devil’s advocates; run scenario fluency by costing time and money, assigning timelines, and committing to postmortems. Also demos a cognitive coach (Viva) that logs decisions and prompts reflections; cites the 90% startup failure rate as the risk this system targets.
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chapters (7)
- 0:00Introduction and background
- 3:39Decision fitness explained
- 9:18Common decision-making biases
- 12:51Scenario fluency and reflection
- 15:56Q&A on co-founders and fundraising
- 24:02Q&A on overthinking decisions
- 26:29Q&A on data vs leadership wishes
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