Should I Stay or Should I Go? The US Edition
summary
Clear signals to move: a pull not push—an interested US partner, client or investor; or concrete traction like 100k monthly revenue. Expect to spend months on the ground, bring at least two months of runway (and multiply cost estimates by two), and carry a tight spreadsheet. First US hire is first hire: scrappy GTM who can sell, talk to users and pitch investors. Hardware needs a US distributor; games and apps can be global from day one via app stores without relocating. Cultural pitching norms and local investors matter.
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chapters (12)
- 0:00Introduction to US expansion
- 1:08Panelist introductions
- 3:38When to move to the US
- 7:54US focus in pitches
- 11:24Work culture differences
- 13:09European comfort vs US risk
- 14:33Pitching style in the US
- 18:50First US hire strategy
- 20:15Hardware vs software expansion
- 22:01Going global without presence
- 24:51Essentials for US leap
- 26:36Costs and preparation
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