Defeat Your 'Curse of Knowledge' & Make Security Messaging More Impactful
summary
Covers the problem of the “Curse of Knowledge” in cybersecurity awareness — how experts’ assumptions harm messaging effectiveness — and explains its effects on both senders and audiences. Presents communication techniques and tools drawn from TV news practice to improve security messaging and increase audience uptake.
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chapters (16)
- 0:00Intro
- 1:43What is the 'curse of knowledge'?
- 4:23Curse of Knowledge: TERMINOLOGY
- 5:44Testing the curse of knowledge
- 8:29A real curse
- 10:38JARGON: What to do
- 11:57JARGON: Translate
- 17:23Real viewer email
- 19:35Make it understandable
- 27:39Use real-world examples
- 29:56Make it personal
- 32:42Tell a story
- 35:12Explain why
- 36:36Put yourself in their chair
- 37:24How to apply your new knowledge
- 38:09The curse of knowledge: DEFEATED!
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