Shapeshifters: The #1 UX Mistake You Don't Know You're Making with Sophia Prater
summary
Argues that inconsistent representations of the same domain entities cause avoidable cognitive load and extra dev work, using concrete audits of Meetup (cards for the same event changing layout and status labels), Expedia (search result vs wishlist showing different badges and dates), Airtable (templates vs “Universe” duplicating same content) and a CNN responsive redesign as fixes. Teaches an OOUX checklist: define objects, map relationships, attach calls to action and lock attribute priority via the ORCA process so “objects that are the same should look the same.”
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chapters (10)
- 0:00Start
- 8:48Object Oriented Ux
- 9:42Secret Weapon for Breaking Down Complexity
- 13:13Shape Shifters
- 20:30Shape-Shifting for Context
- 20:56Accidental Changes
- 22:02Testimonials
- 22:21Law of Attributes
- 22:50What Are the Objects
- 23:11Calls to Actions
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