Supporting Business Ethics and Governance with Data
summary
Describes a concrete system called Project Feels that models reader emotions from off‑site survey labels and attaches emotion tags to every article, then uses those tags for contextual advertising as a privacy‑preserving alternative to behavioral targeting. Implementation uses pipelines on Google BigQuery and cloud storage, pilots run with a few premium clients at ~200k free impressions to prove ROI, storage needs drop, advertisers accept it, and the product scales into regular ad offerings.
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chapters (7)
- 0:00Introduction
- 1:09Ethics at scale
- 8:09Business goals versus privacy
- 16:56Data-first professionals
- 21:50Privacy awareness gaps
- 26:04Starting ethical initiatives
- 28:54Data ethics resources
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