The Ethical Choice
summary
Argues that everyday product choices create harm and gives concrete fixes: remove Google Analytics in favor of Fathom or Splitbee, make privacy-by-default and minimal-data collection the standard, and implement accessible defaults like prefers-reduced-motion. Shows real failures—cookie banners that force “accept all,” Booking.com style fake scarcity, Wizz-like obstruction, Miro signup spam and a hidden unsubscribe—and one quick win: surface or fix the unsubscribe link. Recommends starting with empathy, raising issues in team channels, and formalizing an ethics filter into product decisions.
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chapters (8)
- 0:00Introduction and welcome
- 1:43Ethics in tech development
- 8:48Ethics and choices in software
- 12:00Deceptive patterns in UX
- 17:36Attention and addiction in tech
- 20:45Positive ethical patterns
- 25:43Building ethical frameworks
- 30:02Closing and recommendations
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