Learning the Other "Full Stack": An epistle from business to the technical people.
summary
Argues that companies lose value when technical teams focus on tools instead of measurable impact and offers five concrete moves: build data lineage with automated tracking, create a semantic layer and a single North Star metric, run rapid A/B tests and small experiments to attach euro/dollar ROI to features, use asynchronous channels (Slack/Teams) for feedback, and take ownership from analysis through deployment so models actually change business outcomes.
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chapters (13)
- 0:00Introduction and welcome
- 2:13Business desperation for value
- 9:41The status quo and its costs
- 12:04Blockbuster vs Netflix lesson
- 15:36Why companies fail to adapt
- 21:41Building data empathy
- 24:30Investing in data with purpose
- 27:42Embracing failure in experiments
- 31:16Small wins and momentum
- 35:13Data lineage and documentation
- 38:04Avoiding type 3 errors
- 43:08Decision intelligence over tools
- 46:38Closing and Q&A
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