How To Steer Players To Your Webshop (Without Breaking the Rules!)
summary
Regulation since 2021 lets developers message players about alternate payments, so focus on collecting emails and using pre-authenticated links to send personalized offers; build loyalty systems with auto-enroll and auto-progressing missions that nudge players toward the web and keep them coming back. Keep purchase flow two clicks away, use creator codes and tracked links, run paid ads to existing high-intent players, and measure ROI (example math: 30% margin minus fees lets you spend to acquire value). Expect 20% PWA install rate on good shops.
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chapters (11)
- 0:00Steering players to webshops
- 1:07Regulations since 2020
- 3:54In-game strategies
- 5:40Loyalty programs
- 7:49Out-of-app communication
- 9:34Paid channels targeting
- 10:56Influencer partnerships
- 11:58Email marketing
- 13:02Direct messaging
- 14:04Multi-channel strategy
- 15:25Key takeaways
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