Drive Profitable Business Growth With Meta’s app ads & Audience Network
summary
Aggregate Event Measurement (AM) claims a 99.5% increase in conversions over scan with near real‑time breakdowns; Conversion API and conversion lift studies are live for server‑to‑server signals; Aggregate Event Measurement (AM) claims 99.5% more conversions and meta install refer yields ~20% more attributed installs after early integrations. Engaged‑view defines a 10‑second watch then conversion and is becoming an optimization signal; Advantage Plus moves to unconstrained AI-driven campaigns with relaxed limits and unlimited per‑country creations.
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chapters (9)
- 0:00Meta’s app monetization intro
- 1:45Speaker background & 2023 highlights
- 4:12User acquisition investments
- 6:16AI ad creation with Advantage+
- 8:00Backend performance & prospecting
- 10:26Budget decisions with measurement
- 12:56Audience Network monetization
- 15:43Ad formats & future monetization
- 17:08Upcoming releases & closing
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