AI that boosts in-app purchases and monetisation
summary
Game of Whales builds a real-time AI automation that watches in‑game actions, creates 1400 behavior segments, and runs experiments with a held-out control group; developers watch live purchase events on a screen and can hit push or offer buttons to deliver 20-minute time‑limited offers or SKU discounts. The system predicts churn and the next item a player needs, claims conversion lifts up to 70% and revenue uplifts of 15–25% while avoiding extra hires by automating analysis and optimization.
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chapters (11)
- 0:00AI monetisation challenges
- 2:28Early analytics misses
- 3:54Segmentation failures
- 6:18Real-time monetisation need
- 7:50Fun B2B data system with LTV
- 8:54Real-time purchase tracking
- 10:18AI automation validation
- 11:21User-specific push offers
- 12:36Automated segmentation
- 13:43Predictive resource analysis
- 15:14Revenue-sharing results
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