Don't go it alone – How choosing the right partner is key to success
summary
Panel argues that partner choice must match measurable needs: pick UA partners who can run dynamic templates and multivariate video testing (one vendor turns 45 minutes of footage into 20 responsive creatives), set realistic channel budgets (many channels need $10–25k) and use mediation plus waterfall with fill guarantees not just headline eCPMs. Use placements/price floors to protect retention, favor rewarded video and shorter ads like 15‑second video ads, watch geography — China shows much higher eCPMs and iOS outperforms Android.
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chapters (6)
- 0:00Partner selection in gaming
- 2:56User acquisition partner factors
- 13:31Retention and partner alignment
- 18:03Monetization pitfalls
- 24:48Industry integrity in partnerships
- 29:02Q&A
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