Keynote: Evolving Culture for Player Centric Games
summary
Company culture shifts from tiny autonomous teams to bigger, structured squads after hitting a 2020 breaking point when quality dropped following the Brawl Pass overhaul and China launch; hiring scales the roster from ~20 to 45 people on Brawl Stars and company headcount to ~540–550, adds producers and mid leaders, introduces documentation (design docs arrive in 2023), creates a LiveOps team, and enables new projects like Moco (MMO ARPG tested in the US). Results: faster content cadence, fewer backlog dropoffs, and measurable revenue continuity from existing billion dollar franchises.
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chapters (7)
- 0:00Introduction and background
- 2:51Supercell's original culture
- 6:35Growth and operational strain
- 10:27Strategic pivot
- 13:36Scaling teams and ambitions
- 16:06Embracing cultural evolution
- 17:34Q&A on hiring and talent
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