The staggering rise of mobile app gaming – 2018 insights
summary
AppsFlyer data claims a study of 1 billion paid installs across 2,500 apps with $30M ad spend and finds mobile gaming earning $70B of a $137B industry. Hyper‑casual shows a 300% growth quarter, yet mid‑core/strategy accounts for 52% of paid installs. Western devs show 36% launching first campaigns in Asia and paid installs there grow 80% driven by casual titles. CPI ranges from ~$0.55 for hyper to $4.59 for iOS casino, average conversion ~3.5% with top performers hitting 10–15%, and day‑30 retention improving from 4.6% to 5.5%.
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chapters (10)
- 0:00Mobile gaming insights
- 1:26Gaming industry surpasses 70 billion from mobile
- 3:10Drivers of explosive growth
- 4:53Hyper-casual gaming impact
- 6:37Western expansion in Asia
- 8:44Cost per install trends
- 10:30Monetization strategies
- 13:42Retention challenges
- 14:48Revenue growth and fraud
- 15:54Key takeaways
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