Identifying gold standards for mobile game acquisition and retention
summary
Panel argues user acquisition budgets shift from a 90% acquisition / 10% retention split toward balanced spend, with retention driven by predictive targeting and a focus on D7 retention. Creative testing cycles run ~5 days and fewer than 5% of creatives actually scale, so continuous A/B and cross‑app targeting is essential. Dynamic audience management flags likely churners for targeted offers; MMS campaigns show outsized engagement with ~84% MMS open rates and lead-gen can command prices like $378 per qualified life‑insurance lead.
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chapters (7)
- 0:00Start
- 0:52What Are the New Trends in the User Acquisition Space That Developers Should Be Aware of
- 4:12Creative Testing Phase
- 5:02Key Channels That You'Re Using for User Acquisition
- 15:06Quality Creatives
- 17:58Dynamic Audience Management
- 20:10Examples of Retention
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