80% data, 20% luck – How to make profitable games in 2019
summary
deltaDNA shows mid‑tier mobile revenue grows from about $8B in 2016 to $11B in 2018 with 31% of that growth coming outside the top 100, while seven of the top ten remain for years. conversion and lifespan rise — installs last from 8 to 12 days, average ad share climbs from 25% to 32% and fully ad‑supported games increase from 8% to 17%. UA shifts from ~3 campaigns to ~10 and median LTV breakeven sits around fifty days.
AI-written summary · about
chapters (7)
- 0:00Intro
- 0:47Making games is hard
- 2:24The good news
- 9:00How are people doing this
- 13:21Value of players
- 16:56Looking forward
- 18:49Wrap up
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