~/talk

Inspiring and Adapting from the Indie Mindset

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Ubisoft Abu Dhabi documents taking over Growtopia from two indies and keeping the original release cadence: one update every month with a mandatory item of the month released on the 1st. The game runs ~400k DAU, ~2M MAU, 40k new worlds a day, and ships 30+ App Store updates while supporting seven platforms with a single codebase. Notes cover the four-week build/test/release cycle, scaling org overhead, moderation, fraud and DDoS defence, and how live ops priorities changed after acquisition.

AI-written summary · about

  1. 0:00Intro
  2. 1:00Where we come from
  3. 2:21About Growtopia
  4. 6:37The Indie Mindset
  5. 7:37Monthly Updates
  6. 10:14Scaling Up
  7. 10:41Challenges
  8. 13:31Publishing
  9. 16:47Mindset Change
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