The Chinese Mobile Market in 2019
summary
China’s market is overwhelmingly mobile: 60.28% mobile share and $23.5B mobile revenue in 2018, a roughly tenfold increase since 2013. Tencent controls most distribution with 52.25% market share, while Android accounts for ~72% of downloads and ~55% of revenue and the top ten app stores hold ~87% of installs. Top-grossers are hardcore MMORPGs; Perfect World Mobile posts >$100M on day two. New opportunities: interactive narratives (2.5M downloads for one indie) and fast-moving mods like Auto Chess (1M subs, 100k PCU in days).
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chapters (10)
- 0:00Intro
- 0:50General Market Stats
- 2:36Mobile Market Stats
- 4:26Key Players
- 5:25Distributions
- 6:59Top 10
- 7:59New Game
- 9:58Creativity
- 11:57Examples
- 15:07Summary
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