Gameplay Comes First – The New Era For Global Mobile Gaming
summary
App Annie data shows the surprise: mature markets drive growth in 2018, not just emerging ones, thanks to Chinese publishers breaking into US and Japan with better-crafted ads and localized gameplay. Genre-specific metrics matter: RPG players 2x session time and match/sim players spend ~1.5x average, so monetization depends on session length and frequency. Recommended targets include 7–10 minute sessions for RPGs and higher monthly session counts for casual titles; gaps remain where only a few companies compete in lucrative subgenres, so tweak gameplay per market.
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chapters (8)
- 0:00Mobile gaming trends
- 1:27Revenue growth shifts
- 3:57Chinese publishers in US/Japan
- 6:49US player behavior trends
- 9:20Optimizing gameplay for revenue
- 12:53Japan’s engagement patterns
- 14:18Global optimization takeaways
- 15:23Q&A
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