Superstar Session: How to Maximise the Game Economy With Ad Monetisation – Lexi Sydow

on YouTube ↗30m

" summary

App Annie shows mobile gaming exceeds other platforms by spend and hits about $100B in 2020 while Android users log 1.6 trillion hours in H1 and weekly mobile time spikes ~25%. App Annie launches Game IQ with 28,000+ tagged games to reveal monetization patterns: gotcha loot boxes lead core spend, hybrid IAP+ads overindex in US/BR/UK, rewarded video rates ~23% overall (~40% among hardcore), and mobile ad placements jump ~70% Jan–Jun.

AI-written summary · about

" chapters (7)

1. 0:00Intro
2. 1:42State of Mobile Gaming
3. 6:38GameIQ
4. 11:13Gamer Preferences
5. 17:23Market Opportunities
6. 19:56InApp Advertising
7. 22:48Questions

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