From Installs To Impact: Driving Sustainable App Growth On Snapchat
summary
Snapchat reports 932 million MAUs and 469M DAUs and says Snapchat Plus reached 15M subscriptions and 700 million in AR in under a year. App Power Pack claims a 70% lift in purchase-optimized outcomes, 25% mid-funnel lift and 18% UA uplift; case studies show up to 90% lower cost per purchase and 35x iOS installs at 80% lower CPI. New tools include advanced conversions and app acquisition metrics for plug‑and‑play onboarding, stronger signal resilience, and playable and chat‑native ad formats that boost installs and purchases.
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chapters (15)
- 0:00Sustainable app growth on Snapchat
- 1:21Four pillars for growth
- 3:06Snapchat’s monetization journey
- 5:14Gaming audience scale
- 7:46Beyond Gen Z demographics
- 8:08App Power Pack performance
- 9:13Rebuilding at scale
- 11:22LTV optimization solutions
- 11:43Privacy-centric measurement
- 13:12Advanced data insights
- 14:16Parity in measurement
- 15:44Acquisition metrics resolution
- 16:50Third-party optimization
- 17:32Gaming ad formats
- 19:43Closing remarks & Q&A
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