CTV's Recent Surge & How Gaming Fits in

on YouTube ↗29m

" summary

CTV ad spend jumps from US$8.11B (2020) to $11.36B (2021) and projects $18.29B by 2024, and gaming is the fastest‑growing vertical on smart TVs and consoles. Marketers can buy endemic home‑screen inventory from OS owners (Roku, Samsung, Android TV), or aggregate via DSPs (Xandr, The Trade Desk). Measurement mixes probabilistic panel lifts with mobile attribution; dual‑screening drives QR codes for instant app installs and dual‑screening 85–90%, while household targeting and endemic home-screen inventory enable niche and contextual campaigns.

AI-written summary · about

" chapters (17)

1. 0:00Intro
2. 0:50What is CTV
3. 2:00CTV Ecosystem
4. 3:57Connected TV in Europe
5. 5:37Why is Connected TV important for marketers
6. 7:54How to get started with Connected TV
7. 10:21Can Connected TV advertising be a performance channel
8. 13:40Targeting Connected TV
9. 16:25Measuring Connected TV Advertising
10. 18:07Currently Streaming
11. 19:12Gaming Ads
12. 20:21Disruptive Ads
13. 21:47Can Indie Companies Use CTV
14. 22:39Interactive TV in VR
15. 24:32CTV TV Shows
16. 25:15Is IDFA Affecting CTV
17. 26:11What are you really excited about

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