Demystifying China UA: Reverse-Engineering AI Advice (Fact vs. Fiction)
summary
AI market research is unreliable: mainstream LLMs return outdated, partial or contradictory China UA advice, so human validation is required. Games do not always need an ISBN — a software copyright license lets paid and influencer tests run fast and cheaply and is a prerequisite for the full ISBN. The dominant scaled ad platform is Ocean Engine. Start tests on iOS, avoid Android until validated; expect test budgets from low hundreds to tens of thousands and wildly varying CPIs. A performance-based influencer program generated 100+ UGCs, doubled viral rate, 4x CBR and 16% better CPA.
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chapters (8)
- 0:00China UA and AI challenges
- 2:50Testing AI tools on China UA
- 4:38Regulatory misconceptions in AI
- 9:00Channel mix and strategy from AI
- 12:54Budgets and benchmarks from AI
- 16:08Influencer marketing insights
- 17:56Agency and cross-regional solutions
- 18:38Q&A
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