The 7 (Unhealthy) Habits of Highly Effective IoT Marketing
summary
Lists seven specific “unhealthy habits” — cloud-first device silos, brand “works with” lock‑in, proprietary APIs, and custom data schemas — and proposes concrete fixes using Mozilla WebThings Gateway running on Raspberry Pi or Torus Omnia, bridges for ZigBee/Z‑Wave, micro:bit integrations, MQTT transport lifted to a Web of Things JSON schema, and a local assistant (Snips) for local voice processing. A survey of a couple hundred users shows >75% prefer a private local assistant if they don’t already have one. Live demos control lights, LED strips, heart‑rate input, Sonos volume and rules successfully.
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chapters (7)
- 0:00IoT marketing challenges
- 3:56Unhealthy IoT marketing habits
- 7:30Web of Things approach
- 10:04Mozilla WebThings Gateway demo
- 24:12Privacy and voice assistants
- 27:27Open-source tools for education
- 30:49Q&A
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