"Give me money" or "join me in doing this great thing"?
summary
Concrete fundraising playbook: build a prospect list scored for capacity linkage interest, recruit prospect and promotion champions, ask close supporters first so early gifts seed momentum, aim to raise 50–75% before public outreach, expect pledges to lag and follow up, track prospects/responded/paid in a spreadsheet or CRM, prefer Stripe/PayPal plus an alternative, use matching campaigns and progress bars to create urgency, report back to donors after the campaign to improve retention and avoid constant reacquisition.
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chapters (9)
- 0:00Fundraising motivations
- 1:14Fundraising vs earned income
- 28:04Fundraising campaign team
- 41:45Prospect building and donors
- 59:56Campaign structure and pyramid
- 1:00:17Reporting impact to retain donors
- 1:15:58Crafting the ask and responses
- 1:32:08Troubleshooting fundraising
- 1:40:43Closing and thanking donors
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