Success through a thousand emails: Fundraising and outreach
summary
Claims that winning campaigns come from three concrete approaches — services rendered, shared identity, or urgency — and from thousands of small, iterative contacts (emails, follow ups, high‑ and low‑touch outreach). Practical tools include GitHub metrics, a fiscal home before the first dollar, Kickstarters/Gofundme, and sponsor prospectuses that bake in vanity metrics and partner visibility. Use good/better/best budgets, plan timelines (six months, one year, two years), secure deposits and travel grants for events, and fix banking/tax barriers to move Western donations to African initiatives.
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chapters (12)
- 0:00Introduction and welcome
- 1:07What this talk covers
- 3:57Core fundraising principles
- 5:01Defining medium goals
- 7:30Identity vs service messaging
- 10:24Amplifying your message
- 12:09Talking to decision makers
- 15:25Building a realistic budget
- 17:10Aligning timelines with goals
- 19:56Organizing team success factors
- 22:50Key dos and don'ts
- 24:59Q&A session
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